An apple a day...

Design an A1 poster about the an everyday object. Explore the object, record sights, sounds, smells. There are no limitations to what you do, just make sure you teach the viewer something they didn't know.
This is my first draft. I was trying to work towards something quite factual and witty, but i wanted to retain a sort of naive feel. I mean, after all, it's just an apple, there's no point overcomplicating things. I wanted to start with a big title to grab the attention of the viewer. By claiming that what they were looking at is not an apple, it instantly makes them question their own judgement, and so intrigues them to read on etc. The idea behind the reducing text was that i wanted the viewer to properly take notice of what was written. But then i realised it was a wank idea because Photoshop just does not have the ability to sort out the kerning and justification.

Draft 2, with standard ragged right text.
By the way, the picture is not mine, I'm using it as a mock up.